Hello Reader, You might’ve noticed the world feels…loud. Heavy. Emotionally charged. Some people are taking breaks. Others are creating through it.Some are carrying on as if nothing has changed. Some are speaking out. Others are going quiet. And some are still creating, but feeling unsure how their message will land. And maybe, like me, you’ve been wondering..."Are we all just topic-switching? Are we pivoting our strategy… or what?" So what do you do with your content strategy when the...
5 months ago • 2 min read
Hello Reader, If you’ve ever sat down to map out your content strategy and ended up spiraling into a sea of tabs, ideas and half-finished drafts…you’re not alone. 😅 Overthinking can stall your momentum, cloud your message and make content creation feel more complex than it needs to be. I know you care about doing it right, but that doesn’t mean your strategy has to be complicated. It just needs to be clear. Here are three ways to stop overthinking your content strategy and start showing up...
6 months ago • 2 min read
Hello Reader, Let's get into some details about content pillars—the topics that string your content strategy together. You may have heard people refer to these as "content buckets" or "content categories," but I prefer "content pillars" because they give your brand a solid foundation and help you stay grounded in the topics you talk about most often. What are content pillars? Content pillars are 3-5 topics that your brand discusses in depth. Whether you're a service provider, content creator,...
7 months ago • 2 min read
Hello Reader, Are you ready to take your content marketing strategy to the next level? One of the most powerful exercises you can do is to dive deep into understanding your audience personas. By truly knowing who you're speaking to, you can tailor your messaging, value propositions and positioning to resonate more effectively with your target audience. To help you get started on this journey of discovering your audience persona, I've put together three actionable prompts that will guide you...
over 1 year ago • 2 min read
Hello Reader, If you're looking for a game plan to help you create content more consistently and aren't sure which approach is best for you, let me break it down for you. Content batching and content sprints are content creation strategies that can help you create a lot of content, but they are unique in their approach and timing. ✏️ Content Batching: What is content batching? Content batching involves creating several pieces of content within a designated time, usually in a focused session...
almost 2 years ago • 3 min read
Nancy Casanova BRAND STRATEGIST Hello Reader, Whether you're a pro at content creation or just dipping your toes into the vast sea of formats, mastering time management techniques can significantly boost your productivity and creative output. Today, I want to share some time management tips and strategies to help you streamline your content creation process and maximize your time. Content Batching: One of the most effective ways to enhance productivity is through content batching. This...
almost 2 years ago • 3 min read
Nancy Casanova BRAND STRATEGIST Hello Reader, As someone deeply passionate about content creation, I've discovered various tools that have streamlined my workflow and made the entire process more enjoyable. Today I want to share some tools that have become invaluable assets in my content creation journey, from managing projects to editing videos and designing captivating graphics. Whether you're working solo or with a team, managing projects, designing graphics, or editing videos, each tool...
almost 2 years ago • 3 min read
Nancy Casanova CONTENT STRATEGIST Hello Reader, A well-organized calendar can help give you the structure and effective planning skills you need to be consistent with your content strategy. Your calendar can help you properly allocate time and resources to plan your content around your key events, product launches, or industry trends. An effective calendar can also help ensure you optimize and track the performance of your efforts. 🗓 Elements of a Well-Organized Content Calendar Your content...
almost 2 years ago • 2 min read
Nancy Casanova CONTENT STRATEGIST Hello Reader, So we've welcomed a new year, and with that comes a marketing and social media plan that needs to be tracked and measured for effectiveness. 📊 Today I want to share some helpful and actionable ways you can set and achieve your social media goals in 2024. 📌 To get started, you'll need to align your content goals to your business goals. This means getting clear on your business goals and the type of content you'll create to help support your...
almost 2 years ago • 3 min read