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Nancy Casanova

Are you confusing content styles with strategy?

Published 10 months ago • 1 min read

Hello Reader,

Are your content pillars actually…content styles in disguise?

If you’ve been using “educate, entertain, inspire” as your go-to framework, this might explain why your content still feels scattered.

Let’s clear something up:

👉 These aren’t content pillars—they’re styles.

And if your content feels scattered or disconnected from your offers, this could be why.

Many creators and small business owners start their strategy by choosing these three common words:

Educate. Entertain. Inspire.

But here’s the problem: These are not content pillars.

They’re delivery styles—not the actual topics you’re known for.

In my latest YouTube video, I break down:

  • The difference between content styles and content pillars
  • Why your content needs topic-driven clarity
  • A simple 3-step framework to identify what you should actually be talking about

If you’re tired of scrambling for ideas, struggling with consistency, or posting without a clear message—this is your starting point.
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Let’s rebuild your strategy on a foundation that actually aligns with your brand, your audience and your offers.

It’s time to go deeper. Ground your content in topics that matter, so every post builds momentum.

CONTENT STRATEGY

Why "Educate, Entertain and Inspire" are not Content Pillars

Watch my latest YouTube video, where we work through this together and I share a framework to help you better define your content pillars.

Nancy Casanova

Content strategy tips, tutorials and inspiration. Helping you simplify and streamline your content marketing.

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3016 E. Colorado Blvd. #70841, Pasadena, CA 91107
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Nancy Casanova

Specializing in content strategy, systems and workflows.

Helping you simplify and streamline your content marketing.

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