Hello Reader,

So we've welcomed a new year, and with that comes a marketing and social media plan that needs to be tracked and measured for effectiveness. 📊

Today I want to share some helpful and actionable ways you can set and achieve your social media goals in 2024.

📌 To get started, you'll need to align your content goals to your business goals.

This means getting clear on your business goals and the type of content you'll create to help support your goals.

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Align Your Business and Content Goals

Here are some examples of how to align your business and content goals:

Business Goal: Increase brand awareness and traffic

↳ Marketing Goal: Boost traffic to the website

↳ Social Content: Pin 10-15 posts a day on Pinterest related to my core content pillars and from my landing page

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Business Goal: Expand brand presence

↳ Marketing Goal: Raise brand awareness

↳ Social Content: Develop engaging and shareable social media content to increase brand visibility.

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✨ HOW TO SET SOCIAL MEDIA GOALS IN 2024 ✨

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1. Set Realistic and Measurable Content Goals 🙌

Before you begin publishing content, get very clear on setting clear and attainable goals.

Define Your Purpose:
​Clearly articulate the purpose of your content. A well-defined purpose provides direction. Remember, random content creates random results.
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Set Goals:
​A good starting point for goal-setting is to set SMART goals. This is where you ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, aim to increase monthly blog traffic by 20% in the next three months.
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My advice here is to also center your goals around your output. For example, you may want 10,000 YouTube subscribers, but what if instead you set a goal to publish a video once a month for six months. This is a goal that is more within your control.
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Know Your Audience: ​
Tailor your goals to your target audience. Understanding their preferences and behavior will help you create content that resonates and help you with your content goals.

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2. Track Your Progress 📊

Setting goals is just the beginning. Make it a habit to regularly track the progress of your goals.

Looking at your social media data should be a monthly and quarterly habit. It's great if you can do it on a weekly basis to keep your pulse on what's working so you can replicate it.

Analytics Tools:
​Leverage analytics tools like Google Analytics, and social media insights like whitepapers or reports.
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Be sure to leverage the analytics features available on each platform to monitor key performance indicators (KPIs).
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Content Calendar:
​Maintain a content calendar to visualize your content schedule and track completed milestones.
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This helps in staying organized and consistent with the formats, platforms and content topics you're sharing. If you need a content calendar, check out this content calendar template.
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Regular audits:
Schedule regular reviews to assess what's working and what needs improvement.
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Doing this on a monthly and quarterly basis is great. If you can do this on a weekly basis, that may also help you more quickly assess and adapt your strategy based on insights or feedback from your audience.

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Content Calendar Using Airtable Grab this template

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3. Celebrate Your Achievements 🙌

Keep the momentum going by regularly checking in and celebrating your achievements. Big or small, it's important to take note of your achievements so you can build confidence, self-belief in your voice, content and efforts.

Social Media Celebrations:
​Share your achievements with your audience on social media, newsletter or website by thanking your audience for their support.
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This not only celebrates success but also engages your community. It helps build trust and a community with your audience.
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Reflect and Learn:
​Take the time to reflect on what led to achieving a particular goal. Learning from successes is just as important as learning from challenges. Iterate on what's working and learn from the action you take.
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Rewards and Incentives:
Consider rewarding yourself or your team when hitting significant milestones.
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It could be a small treat, a team outing, or any incentive that motivates everyone involved.

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Bonus Tips:

Measurement: If you need some ideas on goals you can set, here are some suggestions on a goal and the type of KPI you could measure.

• Boost brand awareness. You could measure reach, impressions, link clicks, traffic referrals and followers.
• Boost community engagement: You could measure clicks, and engagement such as likes, shares, comments and mentions.
• Generate sales/lead generation: You could measure revenue, lead conversion rate, email sign-ups

I hope you enjoyed these tips and ways to align your content goals with your business goals.

✏️ Takeaways:

1. Set realistic and measurable content goals
2. Regularly checking in with your progress helps you see progress and maintains momentum.
3. Using a content calendar can help you stay organized and consistent while implementing your content plan.

📌 Action Items:

1. Set a weekly, monthly and quarterly calendar reminder to review your social media analytics.
2. Identify your business goal and content goal.
3. Write down the KPIs you will be measuring.

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Keep creating,

Nancy

Need a content calendar for the new year? Check out this calendar template